About
the movie
Once upon a time..... products were made to last. Then, at the beginning
of the 1920s, a group of businessmen were struck by the following
insight: 'A product that refuses to wear out is a tragedy of business'
(1928). Thus Planned Obsolescence was born. Shortly after, the first
worldwide cartel was set up expressly to reduce the life span of the
incandescent light bulb, a symbol for innovation and bright new ideas,
and the first official victim of Planned Obsolescence. Read more...
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